Equipped with organic light emitting diodes, the exterior colour of the vehicle changes with the driver's choice of music. The 'Music Car' expresses the wish of many Chinese for individual automotive design. 'The trend is towards safe cars that can easily navigate overcrowded roads and have a personal, emotional and exciting design.' 'The creative ideas from the 'People's Car Project' give us a valuable insight into the wishes of Chinese drivers,' Simon Loasby, Head of Design at Volkswagen Group China, said. With the Hover Car, an environmentally-friendly two-seater city car which hovers just above the ground, Volkswagen is presenting the study of a zero-emissions vehicle that could in future travel along electromagnetic road networks. Three of the vehicle and technology concepts created by users of an online platform and further developed by Volkswagen are currently on show at Auto China 2012: These concepts are the Hover Car, the Music Car and the Smart Key. (02/05/12) - Beijing/Wolfsburg, May 2, 2012: With 33 million visitors to the website and more than 119,000 ideas submitted, the 'People's Car Project' (PCP) launched in China 11 months ago has far exceeded all expectations. 'People's Car Project' presents first results at Auto China 2012 in Beijing "With PCP we are listening very carefully to what our customers have to say and are building cars not only for, but also with people," Luca de Meo explains, adding that this gives Volkswagen a valuable insight into the wishes, needs and demands of Chinese customers.ĬHINESE SHOWCASE CONCEPTS FOR THE VOLKSWAGEN OF THE FUTURE Internet users accessing the PCP page can click their way to co-developing their Volkswagen model of the future as well as posting ideas which are then discussed and developed further by other users. "We hope to involve people via the internet and inspire them for Volkswagen," de Meo commented. These users are particularly interested in interactive content. Over 450 million people have access to the internet in China. PCP is initially scheduled to run for a one-year period. However, we also see potential for launching the project in other markets as well," Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand, explained. The platform is debuting in China, because that is Volkswagen's largest and most important market. From today, Chinese internet users can post their ideas about the car of the future on the "People's Car Project" (PCP) platform at "Volkswagen has set out to create the most innovative dialogue platform ever with the 'People's Car Project'. (24/05/11) - Volkswagen is taking an entirely new approach to customer dialogue in China. Have a look through our photo gallery for more images of the Volkswagen Aqua in all its computer-generated glory.'PEOPLE'S CAR PROJECT' INTERNET PLATFORM IS LAUNCHED IN CHINA TO DEVELOP THE 'VOLKSWAGEN' OF THE FUTURE "I hope Aqua will become an affordable supercar that is available to the general public one day." "There is no better form of transport than an air cushion vehicle because it travels equally well over land, ice and water," commented Ms Yuhan. That's not very quick in comparison to an ordinary road car, but we imagine achieving this sort of speed when hurtling across a swamp would be exhilarating to say the least. Power is supplied to the electric motors by an eco-friendly hydrogen fuel cell, which delivers enough grunt to help the Aqua achieve a top speed of 100kmh (62mph). It's powered by a pair of electric motors - one for inflating the vehicle's hovercraft-style skirt and another that drives a set of high-powered propulsion fans. Sadly, nobody's actually built the Volkswagen Aqua as yet (these fancy pictures are computer-generated), but its design is based on technology that exists in the real world today. Along with traffic-filled cities, the country's geography also consists of expansive deserts, mountain ranges, subtropical areas and bodies of water that should, in theory, be accessible in the hovercraft-inspired Aqua. The bonkers Volkswagen Aqua is designed to tackle China's hugely varied terrain. The Volkswagen Aqua was penned by 21-year-old female designer Zhang Yuhan as part of a VW-sponsored competition to fashion the ultimate off road vehicle for China, according to the Daily Mail. A concept car capable of crossing any terrain on the planet has dreamed up by Chinese graduate.
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